Beauty of Joseon – Traditional Seoul Skincare for Radiant, Healthy Skin

People of the Joseon Dynasty regarded flashy adornment to be obscene and low class. As a result, women from noble families put on makeup with minimal colors and focused more on creating cleans and clear skin. Beauty of Joseon is a brand that has reinterpreted the unchanging beauty and the traditional methods from nature in a modern way according to the wisdom of Joseon women.